B2B Content Syndication Services

B2B content syndication is the distribution of marketing content like ebooks, white papers, case studies, and webinars by publishing them on other websites. The main goal of content syndication is to tap other people’s audience to make your brand visible to a wider audience, educate prospects, position your company as an industry thought leader, and generate new leads.  

A content syndication service is a third-party company or website that distributes or republishes your content on other sites in order to reach new audiences. B2B content syndication vendors republish a wide range of content including infographics, articles, webinars, white papers, ebooks, and case studies, among others.

Hiring a content syndication service can offer your company numerous benefits. By distributing your content on other websites, B2B content syndication allows you to reach new audiences. Republishing valuable content like whitepapers and ebooks can build the credibility of your brand among your target audience, which positions your company as an industry thought leader. Most importantly, syndicating gated content can attract high-quality leads, which boosts your company’s lead generation efforts. Other benefits your company will enjoy for hiring content syndication services include better ROI and improved backlink authority.

Account-Based Marketing (ABM) is a marketing strategy that targets specific accounts rather than a wide audience. ABM allows a company to identify key accounts it wants to win over. Each account identified is treated as a market of its own. ABM content syndication refers to the process of distributing valuable and relevant marketing content to your ABM accountsS. Usually, these accounts are carefully curated and placed in a list of ABM accounts.

ABM focuses on personalizing engagement with target accounts and aligning sales and marketing activities to build lasting relationships. The process of building these relationships often starts with content. ABM content syndication focuses on distributing targeted and relevant information with a well-curated list of ABM accounts.

It varies from other syndication programs in the sense that the latter focuses on a wider audience in a bid to attract new leads. Since the focus of ABM content syndication is a small set of target accounts, it’s more costly compared to other syndication programs. Even so, ABM-based content syndication can result in high returns since it focuses on high-value accounts.