Published 13 February 2024

9 B2B Sales Prospecting Tools to Use in 2024

Businesses must prospect regularly to find potential buyers. Without prospecting, it is challenging to generate, nurture, and convert leads. Prospecting involves spending long hours finding prospects, sending emails, and making phone calls. These activities can consume significant amounts of time, leaving sales professionals with limited time to sell their products or services. Prospecting tools make it easier for sales professionals to find the prospects they need. Read on to discover how.

A group of employees discussing on the best b2b sales prospecting tool

B2B sales prospecting tools are a must-have for sales professionals.

Prospecting is among the most critical tasks a sales rep performs every day. But it’s not as easy as it sounds. For 40% of sales reps, prospecting is the most difficult task they have to undertake in the entire sales process. Prospecting involves identifying potential buyers, contacting them, and nurturing them to become paying customers.

There is no easy button in sales. Prospecting is hard, emotionally draining work, and it is the price you have to pay to earn a high income.

— Jeb Blount, Sales Gravy, Inc.

Many sales professionals experience difficulties with prospecting because finding accurate data about prospects and connecting with them successfully is a challenge. To overcome these problems, sales reps need the best B2B sales prospecting tools.

What Are B2B Sales Prospecting Tools and Why Do Sales Teams Need Them?

B2B sales prospecting tools are software platforms that simplify lead qualification tasks for sales professionals. They save them time on tedious tasks like researching prospects, organizing contacts, and sorting prospect communication. This allows sales reps to maintain a steady supply of leads to nurture and convert.

Sales teams need these tools to generate prospect lists, find prospects’ contacts, and qualify them. They can also use sales tools to schedule meetings with leads, engage, and nurture them. With effective prospecting, businesses can find valuable opportunities and connect with people who can buy their offerings. This way, they can increase their customer base, grow sales revenue, and improve brand awareness.

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B2B Tools for Sales Prospecting in 2024

Below are 9 tools for sales prospecting to consider in 2024:

1. Humantic AI

This artificial intelligence (AI) prospecting tool utilizes predictive analytics to give sales reps a good understanding of prospects within the shortest time possible. Humantic AI works by converting prospects’ LinkedIn pages into personality reports. This helps sales professionals quickly determine how their prospects make purchase decisions, what to say and not say in conversations, and their personality. Sales reps can use this data to optimize prospects’ buying journeys through irresistible, highly personalized pitches. Humantic AI integrates well with Outreach, Salesforce, HubSpot, and SalesLoft.

2. ClearBit

Besides furnishing salespeople with technographic and firmographic data, this sales prospecting tool reveals the positions that prospects hold in a company and their roles. It supports the collection of intent data by tracking and revealing the identity of individuals who visit the company website. Clearbit integrates seamlessly with numerous MarTech platforms including HubSpot, Salesforce, Zapier, and Marketo.

3. Outreach

Outreach is among the few sales tools that support a wide range of sales activities. The tool leverages the power of artificial intelligence and automation to provide insights about the sales cycle, allowing sales teams to improve sales strategies and performance. Sales professionals use Outreach to prospect sales, gather revenue intelligence, manage deals, and project sales. Outreach integrates with many tech platforms including Slack, AWS, and Microsoft Teams.

4. Apollo

This sales prospecting tool is ideal for sales, marketing, and business development professionals. It features a huge contact database of about 30 million companies in the recruiting, sales, and marketing industries. You can use it to conduct company and contact searches. Apollo also has a sales automation that enables you to send emails, fix meetings, and transcribe CRM data. The tool integrates well with Gmail, HubSpot, Salesforce, LinkedIn, Outreach, Zapier, and SalesLoft. It’s compliant with both the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR).

5. Calendly

This is a tool that allows prospects to set up meetings and calls with sales professionals. Calendly syncs well with Google Calendar. This allows sales reps to schedule meetings based on their availability. A link is sent to the prospect so they can pick a day and time that works best for them.

6. Lemlist

Lemlist is among the few B2B sales prospecting tools that use AI to deliver meaningful engagements between sales professionals and prospects. The tool leverages an AI-powered database to facilitate automation and personalization of sales outreach efforts. Additionally, sales reps can get quick access to verified email addresses of prospects through its Email Finder and Verifier features. With Lemlist, you can customize multi-channel sales campaigns and monitor results in real-time.

7. ZoomInfo

As a sales prospecting tool, ZoomInfo allows sales reps to tap into a huge database of prospects. You can use it to search specific businesses or prospect contacts. The tool comes with a search feature that allows users to set search parameters and generate product lists for multiple solutions, including recruitment, operations, sales, and marketing applications. ZoomInfo integrates with a range of marketing tools including HubSpot, Zapier, and Salesforce. The platform comes with a Chrome Extension and complies with the CCPA.

8. ClearBit

9. LinkedIn Sales Navigator

Owned by the world’s largest professional network, LinkedIn Sales Navigator allows sales professionals to conduct advanced searches and view detailed information about prospects. With this sales prospecting tool, sales reps can save leads and recommend them as well.

Reach the Right Prospects With UnboundB2B’s Intent-Based Marketing Service

UnboundB2B helps businesses maintain consistent sales pipelines by reaching the right prospects at the right time. Our intent-based service empowers companies to make data-driven marketing decisions. This ensures they run personalized marketing campaigns that maximize your conversions.

UnboundB2B’s Intent-Based Marketing Process

We use an effective 5-step process to provide intent-based marketing services as follows:

Preparing a Prospects List – Our team develops a list of prospects that suit your ideal customer profile.
Determining Content Relevance – We research your prospects to find out how they search on the internet. We pay attention to the keywords/phrases they use, the type of content they consume, and the topics that interest them.
Gathering Intent Signal Data – We collect intent signal data from prospects to determine when they’re likely to buy your product. We leverage advanced marketing tools to collect this data.
Ad Targeting – We target prospects with relevant ads. We display the ads on pages that your prospects frequently visit.
Content Targeting – We create content on topics that interest your prospects and publish it online.

Convert the Right Prospects with UnboundB2B

As a sales rep, you should spend more time selling than you do handling repetitive tasks. Prospecting tools enable you to automate routine tasks. The B2B sales prospecting tools discussed above help sales reps to reach more prospects within a short time, engage them efficiently, and close more deals.

UnboundB2B can help your company fuel its sales pipeline with qualified leads with its intent-based service. Our team leverages a vast database of businesses and professionals to find the right prospects. Once that’s done, we help you target them with the right marketing messages at the right time to increase conversions and grow sales revenue.

Nurture and Convert Prospects with UnboundB2B’s Intent-Based Service