Understanding The Complex Role of Marketing in Operations Management
About the Episode
Marketing plays a huge but sometimes misunderstood role in scale and change management. Given third-party platforms, agencies, contractors, and a wide range of marketing tools (not to mention ads, content, and email), few teams can scale as effectively as marketing can—but only when it’s done right.
That’s why we met with Annette Reed to dive deep into the business of scaling organizations and how marketing can best support business growth while facing budget and resource constraints.
In this episode of the Real Talk Real Results podcast, Annette and Rita Matuzic discuss:
- The necessity of building a foundation to scale—and how to get there
- The secret sauce missing from most cross-functional communication
- Why change management is so hard (and what you can do about it)
- How to think critically and creatively about resources
With a rich background in several marketing disciplines, Annette’s approach centers on constructive empathy and consistent operations management efforts, from communicating with stakeholders to using project management tools, establishing processes, and building teams.
Tune in to learn more about the Real Talk Real Results you can expect with the right foundation and practices in play.
Annette Reed
Rita Matuzic
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