Closing Gaps in the Relationship Between Sales and Marketing
About the Episode
How marketing and sales work together is an oft-discussed topic in B2B, but the gap between teams remains an issue for many on the frontlines.
From misaligned expectations to general distrust, the relationship between sales and marketing needs plenty of TLC from sales leadership if an organization plans to reach its sales revenue goals.
That’s why we met with Jonathan Hallatt to discuss sales and marketing management, focusing on bringing these two critical teams closer to building a more effective organizational structure.
In this episode of the Real Talk Real Results podcast, Jonathan and Rita Matuzic discuss:
- What marketers can do to improve their relationship with sales
- What sellers can do to improve their relationship with marketing
- How the right technology can build trust between teams
- Why “co-selling” is key to aligning marketing with sales
- How the B2B sales process has evolved—and where marketing fits in
With 25 years in sales leadership roles across Europe and the United States, Jonathan offers practical insights on the difference between sales and marketing, and more importantly, how to reconcile those differences.
Tune in to learn more about the Real Talk Real Results you can expect when sales and marketing align to generate revenue.
Jonathan Hallatt
Rita Matuzic
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