Better Brand Awareness
Increase Brand Visibility Across Multiple Digital Channels
Get your brand in front of your most relevant leads through multiple digital channels, building awareness and trust.
Using a data-driven approach, each of these targeted touchpoints keeps your brand highly visible so you can remain top-of-mind to your potential customers.
Lead Scoring
Qualify Your Accounts with Sophisticated Lead Scoring
With Unbound Promote, you can analyze and qualify your leads via our built-in lead-scoring mechanisms, allowing you to gauge their level of interest and buying intent signals.
Based on these scores, you can adjust your approach to focus on leads who are more likely to convert into customers, maximizing your sales team’s effectiveness.
Lead Intent
Determine Your Lead’s Intent with Automated Emails and Ads
Targeting specific roles within your high-potential accounts, you can use Unbound Promote to engage with your leads while also determining buyer intent.
Emails and ads provide a ton of unique information on their intent, which is determined based on how they interact with them. Are they opening the emails, clicking through, spending time reading them, etc.? All of this is data we’ll leverage to create a detailed picture of their intent, which you can use to your advantage.
The 6-Step Process of Promoting Your Brand and Qualifying Leads to Meet Awareness and Lead Gen Goals
Identify
We identify targeted accounts based on your ICP.
Awareness
We Increase brand awareness for targeted accounts using Unbound’s media platforms.
Prepare
We find matches between your ICPs and accounts in our proprietary database of 100M+ B2B professionals.
Educate
We deliver your content via automated email sequences while tracking activity and any intent signals.
Convert
We help convert contacts from engaged to high-quality marketing-qualified leads.
Deliver
Our quality control team validates account contact information, job title, ICP, and persona match before delivering lead information to you.
Our blog
Latest blog posts
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Types Of MQL Leads And Its Importance For A B2B Marketer
Lead generation in B2B marketing often prioritizes quantity over quality, leading to challenges for ... -
Campaign Ideas For Account Based Marketing To Expand Your Pipeline In 2022
Account-based marketing (ABM) is now the go-to strategy for modern marketers, embraced by over 70% o... -
How To Leverage ABM With The Help Of Social Media
In the post-pandemic era, marketers must refine their ABM strategies by combining innovative approac...
Frequently asked questions
Browse through our FAQs to find answers to common demand generation queries. Need more information or want to discuss your requirements?
What is brand awareness/ brand visibility?
The question of brand awareness (or visibility) is how well your brand is recognized, usually in relation to your industry or the type of product or service you offer. If you think of a specific industry, some brands are more well-known than others. As such, it’s important to use marketing strategies that increase your brand awareness so that potential customers are more likely to trust your brand and, therefore, are also more likely to convert.
What are lead generation services?
Lead generation services are third-party companies that help businesses identify potential customers (leads) who may be interested in their products or services. These services use a variety of methods, such as online advertising, social media marketing, email marketing, and telemarketing, to attract and capture contact information from potential customers.
What is lead scoring?
Lead scoring is the process of evaluating leads based on a few key factors to determine their likelihood of interacting with your brand or converting to customers. The higher a lead score, the more likely they are to convert, making them more valuable to your brand.
What is lead intent?
Lead intent is any behavior that a lead takes that might indicate their intent to purchase in the near future. This is important because you should adapt your strategy if you know they’ll soon be making a purchase.
How do lead scoring and lead intent help your sales team?
The combination of lead scoring and lead intent data that Unbound Promote provides empowers your sales and marketing teams to fully utilize lead insights to optimize your sales strategy.
What is automated email?
Automated email is the practice of preparing and sending out email campaigns to your target audience from an email sending service in bulk.
What is programmatic advertising?
Programmatic advertising is an optimized method of running data-driven ad campaigns in real-time to relevant audiences, with bidding and placements that automatically adjust based on performance metrics.
Get In Touch To Fuel Your Pipeline With Warm And Qualified Leads
Audience Reach
Contact directly with your audience. Choose your Target audience from our database pool containing more than 150 million companies and 100 million professionals and make your own custom list
Target List Building
Either you pick our own list to whom you want to target or if you feel your in-house CRM data may not be in the best of the stage to run campaigns or you need net new contacts. Use our list building service to build lists that are 100% accurate and relevant
Email Marketing Campaigns
UnboundB2B will enable you to run the entire email campaign targeted at your audience. Either you provide a list of your audience, or you define it. UnboundB2B has a reach of more than 100 Million B2B contacts that enable them to execute the complete lifecycle of the email campaigns.
