Audience Reach
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ACCOUNT-BASED MARKETING
Segment Key Accounts with Precision
Work with our advertising team to create custom audience profiles based on geo location, industry, company size, job titles, and intent signals. Apply data and sophisticated segmentation techniques to target the right decision makers with customized advertising (display, native, article, video) for maximum engagement and impact.
Increase in ROI
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Engagement Rate
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CONTENT PERSONALIZATION
Boost Ad Engagement with Personalization
Target your buyers with personalized ads that resonate with their pain points. Allow our team to create and distribute personalized content including ad creatives, custom landing pages, and content for better engagement. Integrate marketing efforts on all channels for consistency across the buyer’s journey.
INTENT-BASED TARGETING
Enhance Your Advertising Precision with Intent-Level Targeting
Unlock precision in your advertising with
Intent-Level Targeting through programmatic ads. Reach your audience with pinpoint accuracy, delivering the right message at the right moment. Elevate your campaign performance and maximize ROI by connecting with users based on their specific interests and behaviors.
Increase in ROI
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Search Appearances
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ACCOUNT RE-ENGAGEMENT
Re-Engage Key Accounts Through Ad Retargeting
Retarget known web visitors and accounts with relevant ads and content. Customize ads to specific roles and re-engage decision makers across multiple touch-points to reinforce your brand message.
CAMPAIGN OPTIMIZATION
Tech-Driven Campaign Optimization
Replace manual ad buying and optimization processes with automated ad campaigns. Work with our team to optimize ad campaigns with ML and AI driven data insights, advanced algorithms, and real-time bidding for wider reach, higher impact and better returns.
Efficiency
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THE PROGRAMMATIC AD APPROACH
3-Step Process for Delivering Personalized Content to Decision Makers in Key Accounts
Accurate Targeting
We apply data-driven techniques to segment ABM accounts and facilitate precision targeting.
ABM Integration
We align ad campaigns with broader account based initiatives to boost conversions and increase brand impact.
Scaling and Efficiency
We automate the ad purchase and optimization process to maximize reach.
AD OPERATION SERVICES
Streamline Digital Ad Campaign Management
We understand the complexities of managing B2B inventory and B2B ad trafficking services across ad servers and DSPs like Google Ad Manager, DV 360, StackAdapt, N-Rich, Adform, and more. We provide end-to-end strategy and support for digital ad campaigns.
- Managing DSP and SSP platform
- Running ad operation for you or on behalf of your advertiser
- Selecting DSP/SSP
- Planning and execution of global digital campaigns
Our Blogs
Want to Learn More About B2B Advertising?
Programmatic ABM combines the effectiveness of targeted engagement with automation. It improves bran...
Chloe Harrington
19 December 2024
There are various methods to target your ideal customers in programmatic advertising, including audi...
Sophia Westfiel
15 November 2024
Ad operation outsourcing is getting the services of another company that can manage your digital adv...
Michael Frost
2 November 2023Frequently asked questions
Have more questions? We’d be happy to answer them!
What is a Programmatic Advertising Service?
Programmatic advertising refers to automation of the transaction and processes that involves the purchase and placement of ads on websites and apps. Programmatic advertising services are digital ad services that involve creation, management and monitoring of programmatic ad campaigns. Businesses use programmatic ad services to deliver targeted advertisements to their audiences based on location and demographic data.
How would Programmatic Ad Services benefit my company?
Programmatic advertising services offer various benefits to companies. These include precise audience targeting, wider reach, and higher transparency. This means your marketers see sites where their ads run, the type of audiences that view the ads, and the return on investment in real-time. Access to this data enables your marketing team to optimize ad campaigns for higher efficiency and conversions.
What is ABM-Based Segmentation?
ABM-based segmentation refers to the act of dividing potential customers or accounts into meaningful groups. The purpose of ABM-based segmentation is to make it easier for marketers to target specific segments with relevant content that addresses customer pain points.
What is an Ad Operation?
Ad Operation refers to the entire process of managing digital advertising processes, from acquiring space for advertisers to ensuring that ads load and display correctly.
Get In Touch To Fuel Your Pipeline With Warm And Qualified Leads
Audience Reach
Contact directly with your audience. Choose your Target audience from our database pool containing more than 150 million companies and 100 million professionals and make your own custom list
Target List Building
Either you pick our own list to whom you want to target or if you feel your in-house CRM data may not be in the best of the stage to run campaigns or you need net new contacts. Use our list building service to build lists that are 100% accurate and relevant
Email Marketing Campaigns
UnboundB2B will enable you to run the entire email campaign targeted at your audience. Either you provide a list of your audience, or you define it. UnboundB2B has a reach of more than 100 Million B2B contacts that enable them to execute the complete lifecycle of the email campaigns.
