BRANDGEN
Why BrandGen?
- Category Ownership – Position your brand as the definitive leader in your space.
- Predictable Demand – Build a scalable, always-on pipeline of engaged buyers.
- Full-Funnel Impact – From brand awareness to pipeline acceleration, we’ve got you covered.
BrandGen blends data-driven execution with a strategic market building framework—so you’re not just capturing demand; you’re creating it.
The BrandGen Framework
How It Works
Refined through years of experience with unicorns and enterprises, our agile process quickly sharpens your brand and accelerates market activation.
Our 4 Step Process
Brand Benchmarking
& Positioning
- AI-driven brand audits and competitive mapping.
- Positioning updates, from light refinements to full rebrands.
Campaign
Creation
- A single GTM campaign unifying brand, demand and lead gen.
- AI-powered audience segmentation, personalization and content production.
360° GTM
Activation
- Always-on media, PR, demand capture and intent-based targeting.
- Full-service or hybrid media and PR execution with your team.
Transparent Measurement
& Optimization
- Real-time dashboards, predictive insights and expert reporting.
- AI-driven content and campaign optimization, CFO-ready business reporting.
Who It’s For
BrandGen isn’t just a strategy—it’s a competitive advantage.
BrandGen Is Built For
Fast-growth B2B companies scaling into category leaders.
CMOs and marketing leaders who need to balance brand building and demand generation.
VC-backed startups and enterprises looking for high-impact GTM acceleration.
BrandGen in Action: Results from Market Leaders
SaaS Client
40% lift in branded search traffic and 2X increase in pipeline conversion.
120% YoY growth in category share of voice.
Enterprise IT
Brand
High-Growth
Scale-Up
30% faster sales cycles with integrated ABM and thought leadership.
Let’s Build Your Market Together
Ready to move beyond lead gen and start owning your category?
How BrandGen Powers Demand & ABX
BrandGen builds trust and market leadership, but real pipeline growth happens when combined with UnboundB2B’s Demand Creation, Capture, and ABX strategies.
BrandGen earns trust—so buyers come to you.
Unbound Promote TM and Unbound Webinar TM convert demand into pipeline via programmatic, search and events.
A full-funnel GTM engine driving awareness, engagement and conversion.
BrandGen + Demand Creation & Capture
BrandGen + ABX
BrandGen creates awareness—ABX targets and engages key buyers.
ABX layers account-based targeting and personalization to close deals.
Combining BrandGen with ABM strategies drives revenue, not just leads.
