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Burckhardt Compression: Expanding Brand Recognition &...

Burckhardt Compression (US) Inc. Breaks into the US Market with UnboundB2B’s End-to-End Demand Generation Solutions

Burckhardt Compression is a Global Leader in Industrial Gas Compression Solutions

  • 20+
    countries
  • 1,600+
    employees
  • 600+
    global customers

Burckhardt Compression provides advanced gas compression technology and services to industries such as energy, chemicals, and manufacturing. With an established reputation across Europe and Asia, the company sought to expand its footprint in the United States, increasing brand awareness and engaging high-value industrial buyers.

The company focuses on cutting-edge solutions that optimize industrial operations, reduce emissions, and improve efficiency. By leveraging its expertise, Burckhardt Compression enables businesses to meet safety, compliance, and performance goals in a rapidly evolving industry. 

THE CHALLENGE

Despite its global presence, Burckhardt Compression faced significant hurdles breaking into the US market: 

  • Low Brand Awareness: Many US-based target accounts were unfamiliar with Burckhardt’s offerings.
  • Reaching the Right Decision-Makers: Direct engagement with senior executives and technical buyers was crucial.
  • Generating High-Quality Opportunities: The company needed qualified meetings, not just leads, to drive real business outcomes.

To address these challenges, Burckhardt Compression sought a targeted ABM solution to build credibility, generate sales-ready leads, and accelerate market penetration.

THE SOLUTION

Burckhardt Compression partnered with UnboundB2B, a global demand generation leader, to implement a multi-layered ABM strategy designed to boost engagement and secure high-value meetings.
  • 3X More Brand Exposure with Targeted Digital Ads
    UnboundB2B launched a programmatic display ad campaign to increase brand visibility among key accounts across the US industrial sector.
  • ICP-Driven Email Outreach
    Personalized, multi-touch email sequences were used to educate and nurture senior decision-makers, leading to direct engagement with high-intent prospects. 
  • Content Syndication for Thought Leadership
    By distributing industry-specific insights, Burckhardt Compression positioned itself as a trusted authority in gas compression solutions, driving inbound interest.
  • BANT Call Qualification for Sales-Ready Leads
    Each lead was meticulously vetted against Budget, Authority, Need, and Timeline (BANT) criteria, ensuring that only high-quality, in-market prospects reached the sales team.
  • Appointment Setting for Direct Sales Engagement
    UnboundB2B’s appointment-setting services connected Burckhardt’s sales team with decision-makers from key accounts, ensuring meetings with the right people.
  • Ongoing Strategy Optimization
    Real-time analytics and campaign performance reviews allowed continuous refinement of the demand generation strategy, maximizing ROI and efficiency.

THE RESULTS

Through this targeted ABM approach, Burckhardt Compression achieved:

  • +97 high-value appointments secured within 4 months (Oct 2024 – Jan 2025).
  • Significant brand recognition growth in the US industrial market.
  • High-intent meetings with senior decision-makers, increasing the likelihood of conversions.
  • Strategic insights into audience behavior, refining future marketing strategies.

“ABM success requires precise targeting and a multi-channel approach. Companies like Burckhardt Compression that embrace data-driven marketing gain a competitive edge in new markets.”

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