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You Know Your ICP, but Does Your ICP Know You?
Optimize your marketing efforts (and budget) by simultaneously reaching your brand awareness and lead generation goals with Unbound Promote. Deliver personalized content and feed your sales team only vetted, high-quality, engaged leads who are more likely to know, like, and trust your brand.
APPROACH
How Do We Make ABM Work
Here’s a sneak peak into our process that helps you get leads who are interested in your product
We recognise key accounts
We determine the key accounts who are willing to buy from you using Unboundb2b In-house data
We track lead behaviour
Once we know the target accounts, we gain insights into their behavior and engagement with the campaigns.
We qualify & engage leads
We amplify personalized content to engage your target accounts consisting of decision-makers across different verticals.
Scale Your Marketing Journey with Unbound’s Account-Based Marketing Strategy
Build Your Brand with Precision
Leverage highly personalized, targeted campaigns that resonate with your most valuable accounts. Our platform enables you to tailor your messaging and content to reach your ideal customers in a way that builds trust while also helping you to:
- Grow brand awareness
- Create engaging thought leadership in your industry
- Expand your reach into untapped markets
Accelerate Pipeline Growth
Focus your marketing resources on high-value accounts to achieve maximum ROI. Our targeted approach will help you gain:
- High-quality leads who are more likely to convert
- Better deals by targeting strategic accounts
- Streamlined growth and scalability
Optimize Conversion Rates
Strategically align your sales and marketing efforts around valuable accounts that match your ICP so you can:
- Increase the likelihood that your accounts will convert
- Boost engagement and brand awareness through nurturing
- Improve Customer Lifetime Value (CLV) over time
Scale Your Marketing Impact
Maximize the impact of your marketing efforts through scaling by:
- Leveraging data and insights to prioritize your most valuable accounts
- Coordinating consistent multi-channel campaigns across multiple touchpoints
- Measuring and optimizing account performance for continuous improvement
Amazing Individually. Powerful Together.
Leverage Our Full Product Suite to Build a Complete, Profitable B2B Lead Generation Strategy
Unbound Initiate
Grow your market reach with top-of-funnel leads that match your ICP, and are integrated directly into your marketing funnel from our proprietary database and publication. Plus, you don’t need to worry about how much you’re spending since you’ll get a set number of guaranteed leads to reach your marketing goals.
Unbound Promote
Close the gap between advertising and lead generation to build a more visible brand and engaged community. Plus, built-in lead scoring helps you identify and interact with high-quality ABM leads, especially through automated email and data-driven programmatic advertising.
Unbound Activate
Take your mid-funnel ICP-matched leads from engaged to qualified. Once BANT qualified, these leads are handed off to your SDR teams so they can prioritize their limited time and resources on high-intent leads that require further nurturing and sales to convert.
Clients
Companies we have worked with
Our Experts
Our team is built from top talent across global agencies, category-defining technologies, and leading industry analysts—bringing deep expertise and fresh perspectives to every engagement.
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Experienced Marketing Leader - Built Performance Engines at VMware, NETGEAR, and GoTo. Ready to Scale? Let’s Talk.
Chris Salazar
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Agency Veteran - Transformed Fast-Growth Scale-up Brands Into Market Leaders and Wrote the Book on BrandGen. Ready for Brand to Demand? Time for BrandGen.
David Hayes
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Industry Analyst – Integrated Sales and Marketing Teams. Bridging the Gap Between GTM. Ready to Integrate Your Teams? I Can Help With That.
Jen Shapiro
Case studies
Learn from our experience.
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Software Company Creates a Productive Sales Pipeline with Our SQL Campaigns
A US-based Tech Company hired UnboundB2B to conduct a BANT SQL lead generation campaign Read on to d... -
How a SaaS Company Grew ROI by 227% using UnboundB2B’s Email and Telemarketing Solution
A US-based SaaS Company hired UnboundB2B's Email and Telemarketing services. After a 12-week BANT HQ... -
How a US-Based Software Company Used Content Syndication to Get a 178% Increase in Lead Conversion Rates
A Tech Company hired UnboundB2B to help it boost its ROI. UnboundB2B ran a 3-month email marketing a...
Frequently asked questions
Browse through our FAQs to find answers to common account-based marketing queries. Need more information or want to discuss your requirements?
What is Account Based Marketing?
Account-Based Marketing (ABM) is a strategic approach that focuses on targeting specific individual accounts rather than a wide audience. With ABM, companies identify key accounts they want to win over and create tailored campaigns to engage them. It’s all about treating each account as a market of its own. ABM involves researching and understanding the needs of the account, crafting customized messages, and delivering them through various channels. The goal is to build strong relationships, increase conversions, and ultimately drive business growth by offering personalized experiences that make accounts feel valued and understood.
Benefits of Account-Based Marketing?
Account-Based Marketing enables focused resource allocation, targeting high-value accounts for higher success rates. Personalized campaigns resonate with decision-makers, fostering engagement. ABM aligns sales and marketing, promoting collaboration and a shared goal. It nurtures long-term relationships, enhancing customer loyalty. ABM provides measurable metrics, ensuring effective marketing impact assessment. Ultimately, it drives revenue growth and maximizes ROI by concentrating efforts on the most significant accounts.
How does Marketing Automation work in ABM?
Marketing automation simplifies and improves Account-Based Marketing (ABM) by automating repetitive tasks and enabling personalized interactions at scale. It tracks and analyzes account behavior, allowing for timely and relevant content delivery. With automation, marketers can trigger automated responses, nurture leads, and deliver targeted messages based on account activity. It facilitates seamless coordination between marketing and sales teams, ensuring alignment throughout the ABM process. Marketing automation empowers ABM strategies by efficiently delivering personalized experiences and optimizing engagement with target accounts.
How does ABM accelerate sales pipeline growth?
ABM accelerates sales pipeline growth by focusing on high-value accounts and personalized engagement. It identifies the most promising leads, increasing efficiency. Personalized campaigns resonate with decision-makers, driving faster progression through the pipeline. ABM aligns sales and marketing teams, promoting collaboration for revenue growth. Building strong relationships with key accounts fosters trust and higher conversion rates. Tailored experiences address specific pain points, expediting the sales process and driving pipeline growth. ABM’s targeted approach ensures a more efficient and effective sales journey, resulting in faster pipeline growth and increased revenue.
What is a buyer persona?
A buyer persona is a detailed profile of your ideal customer based on research and data. It includes information about their demographics, behaviors, goals, challenges, and motivations. Creating a buyer persona helps you understand and connect with your target audience on a deeper level. By knowing who your customers are, you can customize your marketing strategies, messages, and products to meet their specific needs and preferences. A buyer persona serves as a guide, enabling you to attract and engage the right customers, ultimately driving better results and building stronger relationships.
