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The Content Evolution: How AI SEO...

The Content Evolution: How AI SEO Strategy is Changing the Buyer’s Journey

About the Episode

AI has changed digital marketing and SEO strategies as we know it.

But how does it affect your practical marketing strategy? Where does it fit into optimizing your content throughout the buyer’s journey? And how do you leverage it effectively to maximize ROI without sacrificing customer loyalty?

For this episode, Erica Bantum, Head of Demand Generation at Searchspring, shares a surprising peak into often overlooked aspects of an effective SEO strategy.

Join UnboundB2B’s Rita Matuzic and Erica as they discuss:

  1. How (and why) brands should do customer journey mapping and adjust their content accordingly
  2. How marketers can actually use seasonality to their advantage in their marketing and SEO strategy
  3. How to retain a customer-centric approach while implementing AI in marketing
  4. How to find the balance between personalizing content versus creating broader, more generalized content
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Listen as Erica dives into thought-provoking data insights such as “plan around the peaks” and a candid look at the pros and cons of AI from the perspective of a seasoned SEO strategy expert.

Don’t miss this episode if you want practical pointers on making data work for you, web and mobile optimization, and tailoring your content to build trust at each stage in the customer journey.

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Erica Bantum

Erica Bantum is a seasoned marketing professional with a strong focus on demand generation and growth marketing. Currently serving as the Head of Demand Generation & Growth Marketing at Searchspring. Her expertise lies in orchestrating end-to-end marketing programs that drive lead generation and sales pipeline growth across North America and EMEA.
Before joining Searchspring, Erica honed her skills at GoTo as a Senior Demand Generation Manager and at Parsable, where she played a pivotal role in launching the company’s first-ever B2B podcast, “Conquering Chaos,” which gained significant traction within the manufacturing sector. Her earlier experience includes impactful marketing roles at Reibus International and MFG.com, where she excelled in campaign management, account-based marketing, and leveraging robust marketing tech stacks. With a proven track record of driving marketing strategies and executing innovative campaigns, Erica continues to empower organizations to enhance their market presence and achieve business growth.

Rita Matuzic

Rita Matuzic is the host of the Real Talk Real Results podcast. She has over 12 years of experience in demand generation and digital marketing, designing and implementing global campaigns that improve brand awareness, drive revenue generation, and engage buyers throughout the customer lifecycle. Rita’s experience spans multiple focuses in the IT industry, including cybersecurity, fraud protection, DevOps, test data management, digital workspace, cloud security, and compliance.
Rita

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