Automated, Personalized Nurture Sequences
Build Strong Connections Through Personalized Engagement
Unbound Activate combines tailored email sequences with targeted programmatic advertising to keep your prospects interested and engaged rather than stuck (or lost) in your funnel.
Data-building Behavioral Tracking
Automated, Data-driven Nurturing and Advertising
Every interaction with your mid-funnel leads should be seen as a learning opportunity, and Unbound Activate enables you to leverage this opportunity thanks to behavioral and interaction tracking. Our system learns what your leads are interested in, and then our automated system tailors their messaging accordingly.
Lead Nurturing Through the Funnel
Get Ready-to-Convert Leads to Hand Off to Your SDR Team
Potential ready-to-convert leads are qualified through Unbound Activate using the BANT methodology. Once qualified, these leads will be ready to hand off to your SDR team for future nuturing and possibly closing, improving overall conversion rates and sales revenue.
Unbound B2B’s mid-funnel solution uses ads, data, and SDRs to generate high-quality sales leads.
Identify
Identify target accounts based on Ideal Customer Profile (ICP). Layer Intent for In-market accounts.
Programmatic Advertising
Track Account level and Job Function level engagements.
Marketing Qualified Accounts
Match in-market accounts with Unbound audience database
Educate
Deliver customer content via email newsletters and promotion emails.
Lead Delivery
Deliver lead via
- Excel
- CRM upload
- Integrate/converter
Quality Control
Quality control validates prospects contact details, job title, job role, etc.
SDR Sequence
Add MQLs to SDR sequence for BANT qualification
Marketing Qualified Leads
Convert engaged contacts to MQLs on LP
Our blog
Latest blog posts
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Types Of MQL Leads And Its Importance For A B2B Marketer
Lead generation in B2B marketing often prioritizes quantity over quality, leading to challenges for ... -
Campaign Ideas For Account Based Marketing To Expand Your Pipeline In 2022
Account-based marketing (ABM) is now the go-to strategy for modern marketers, embraced by over 70% o... -
How To Leverage ABM With The Help Of Social Media
In the post-pandemic era, marketers must refine their ABM strategies by combining innovative approac...
Frequently asked questions
Browse through our FAQs to find answers to common demand generation queries. Need more information or want to discuss your requirements?
What are mid-funnel leads?
While top-of-the-funnel leads are newly introduced or just finding out about your brand, mid-funnel leads are usually aware of your brand and have expressed some kind of interest in your products or solutions. Strategies for mid-funnel leads focus on keeping them engaged and nurtured to hopefully make a future purchase.
What is lead engagement?
Lead engagement refers to any interaction that your brand has with leads in your funnel, including emails, social media interactions, personalized content, and more, to keep your leads connected to your brand.
What is lead nurturing?
Lead nurturing is more specifically about interactions that provide relevant information and support to add value and build trust over time.
What is BANT methodology?
BANT refers to a test by which to examine the quality of, in this case, your mid-funnel leads. The acronym breaks down into Budget, Authority, Need, and Timing. All four of these points are relevant for determining whether or not they can afford your product or service, have the authority to make the purchase, whether they need what you offer, and if the timing is right for them to buy.
What is an SDR?
An SDR is a Sales Development Representative, which is a sales team member focused on outbound sales and, usually, lead qualification. Unbound Activate provides qualified leads based on BANT methodology, but they will still need to be qualified by your SDRs.
What is programmatic advertising?
Programmatic advertising is an optimized method of running data-driven ad campaigns in real-time to relevant audiences, with bidding and placements that automatically adjust based on performance metrics.
Get In Touch To Fuel Your Pipeline With Warm And Qualified Leads
Audience Reach
Contact directly with your audience. Choose your Target audience from our database pool containing more than 150 million companies and 100 million professionals and make your own custom list
Target List Building
Either you pick our own list to whom you want to target or if you feel your in-house CRM data may not be in the best of the stage to run campaigns or you need net new contacts. Use our list building service to build lists that are 100% accurate and relevant
Email Marketing Campaigns
UnboundB2B will enable you to run the entire email campaign targeted at your audience. Either you provide a list of your audience, or you define it. UnboundB2B has a reach of more than 100 Million B2B contacts that enable them to execute the complete lifecycle of the email campaigns.
