Reach The Untapped Market of High-Potential Leads You Never Knew Existed

Pre-vetted leads are leads that have been meticulously examined in relation to your specific ICP. Only leads that match your ICP will be sent your way, meaning they’ll be targeted leads who are more likely to convert.

ICP stands for “Ideal Customer Profile.” This profile outlines the specific characteristics you’re looking for in a potential customer, such as industry, company size, job title or role, budget, and so on. The more you can help us understand your ideal customer, the better our ability to target them.

Targeted leads have been singled out because they match the profile of the customers you’re looking for. Since your target audience aligns with your product or service, leads who match your ICP will be more likely to buy from you. Even if they don’t convert immediately, it’s important to get them into your marketing funnel for lead engagement and nurturing later on (see our other products, Unbound Promote and Unbound Activate, both of which address your mid-funnel leads).

We start by defining your ICP and then leverage our publications and exclusive newsletter to help you find leads that match it. Plus, we have access to a massive proprietary database of over 1 billion B2B contacts, allowing us to pinpoint only the leads that best suit your business.

Even if you have a lot of experience running ads, you want to make sure you’re getting the most out of your budget. Running advertising campaigns can be stressful if you’re not reaching a certain return on investment (ROI), but Unbound Initiate helps you use your budget efficiently.

Unbound Initiate differs from dumping money into advertising, especially since running ad campaigns can be rather hit-or-miss. The biggest difference is that Unbound Initiate makes the best possible use of your budget. Advertising campaigns might bring you a few unqualified leads. But Unbound Initiate guarantees you a set number of high-quality, targeted leads.

The term “funnel” is typically used for either marketing or sales teams to refer to the journey your buyer takes from being unaware of your brand to being aware and, hopefully, eventually converting to making a purchase. The top of the funnel is where customers are aware of the problem they want to solve but might not be aware of possible solutions. Attracting top-of-the-funnel leads is about getting your brand in front of them. For example, you might create informative, engaging content to introduce them to your brand while helping them learn something new. Unbound Initiate stands out here because it helps you bring in pre-qualified top-of-funnel leads who are more likely to continue their journey through your funnel and convert.